Categorizing Variables Affecting the Proactive Environmental Orientation of Firms

[EN] Despite several authors having studied the strategic approach to environmental orientation and, considering that environmental proactivity is emerging in business strategy, it still remains unclear which real actions influence a firm s environmental orientation. An empirical analysis of a sample of 126 Spanish companies shows that firms actions are explained as training, information and divulgation actions; firms goals are understood as actions to improve business competitiveness, and agents implications and firms management implications explain the environmental proactivity of firms, while obstacles with negative effects are also identified. This paper undertakes a questionnaire-based study of environmental proactivity to explain the relations among variables through a Structural Equation Modeling (EQS) model.The authors would like to thank the Spanish Economy and Competitiveness Ministry for its financial support through the research project (EC02011-27369). Also the Universitat Politècnica de València for its research funding to the project “Innovative impact on the companies’ environmental performance: identifying moderating factors” (PAID-06-2011-1879)Mondejar Jimenez, J.; Vargas Vargas, M.; Segarra Oña, MDV.; Peiró Signes, A. (2013). Categorizing Variables Affecting the Proactive Environmental Orientation of Firms. International Journal of Environmental Research. 7(2):495-500. doi:10.22059/ijer.2013.629S4955007