SUCCESSFUL STRATEGIES IN DEVELOPING APPS

[EN] Any App tries to be a leader in the 2 most important markets today, that of Google and Apple. key strategic objectives for success regarding the app: ¿ Create an attractive and functional App for users. ¿ rapidly reach high positions in the rankings of the markets Apple and Android. ¿ Get positive feedback. ¿ Increase daily facilities App. ¿ Enter the minimum possible sum of money to cover costs. With regard to users: ¿ Try to get as many people know the application before its release. ¿ Attack 2 target (runners and huffies) segments through advertising to capture the maximum number of users campaigns. ¿ Attend quickly to feedback from users on the App. ¿ loyalty to users that take as long as possible to un-install the App on their smartphones. ¿ Get as much information as possible from users through the application itself to better understand their habits and sporting tastes.Parrell, B.; Juárez Varón, D. (2015). SUCCESSFUL STRATEGIES IN DEVELOPING APPS. Journal of Marketing & International Business. 2(4):199-210. http://hdl.handle.net/10251/91857S1992102