THE FACTORS AFFECTING THE ADOPTION OF INNOVATION FOR ENTRIPRISES: THE CASE OF DIGITAL INK-JET PRINTING TECHNOLOGY

碩士論文[[abstract]]在知識經濟時代與全球競爭激烈的環境下，不斷在產品或服務上推陳出新，或積極採用創新科技，已然成為企業提升競爭力及建立持久性競爭優勢的關鍵要素。數位噴墨印花技術是歐、美、日國際間出現的最新紡織產業之印花技術，此技術顛覆且突破傳統的印花方式，為一項嶄新的技術。然而企業對於採用一項創新科技往往抱持著保守的態度，究竟是哪些因素促使企業會願意領先採用一項創新技術？而哪些因素可有益於創新科技在企業間被廣泛地採用呢？ 本研究以印染整理產業的企業作為研究樣本進行問卷的調查，探討企業所面臨的環境因素、數位噴墨印花技術所具有的創新科技特性，以及企業所擁有的組織特質對於採用數位噴墨印花技術決策之影響。另一方面，則針對尚未採用數位噴墨印花技術之企業，進一步了解上述影響決策之因素對於企業未來採用數位噴墨印花技術意願之影響。 研究結果表示組織特質的「高階主管支持」與「組織結構」為影響印染整理產業的業者採用數位噴墨印花技術的因素，其中以高階主管支持的影響程度為最大；而創新科技特性的「相容性」與環境因素的「產業競爭」兩項因素則是影響未來印染整理的業者採用數位噴墨印花技術的關鍵因素。[[abstract]]As the increasing challenge of global competition, adopting new technology to introduce new produce of service into market becomes a source of competitive advantage. Digital ink-jet printing technology is an emerging technology in textile industry. The factors affecting the adoption of the digital ink-jet printing technology for enterprises in Taiwan remain unknown, so this study investigates the possible affecting factors based on the following dimensions: business environment, perceived characteristics of innovations and organizational characteristics. Furthermore, this study analyzes the factors which might affect the adoption willingness for enterprises who have not adopted the technology yet. The sample is chosen from enterprises in printing dyeing and finishing industry. The results reveal that “top manager support” and “organizational structure” are influential factors. Especially, the former has greatest influence. Moreover, “compatibility” and “industrial competition” are key factors affecting the adoption willingness of enterprises for the digital ink-jet printing technology in the future