Some recent results for frictionless economies show that popular dynamic portfolio strategies such as stop-loss and lock-in are inefficient. I.e. for each of these strategies there exists an alternative portfolio strategy that gives the same final payoff distribution at lower initial costs. However, the alternative strategies require considerably more active trading than the simple strategies. The results rely heavily on the assumption of no transaction costs, Under this assumption the initial investment required is a linear function of the prices of the contingent claims that build the final payoff distribution. In this paper we demonstrate that, even for modest levels of transaction costs, the efficient strategies are more costly than the...