This paper presents an experiment on the loyalty enhancing effect potentially created by retroactive price reduction schemes. Such price reductions are applied to all units bought in a certain time frame if the total quantity passes a given threshold. Close to the threshold, the marginal price the buyer pays for the missing units up to the threshold is very low. A dominant firm can use this effect to exclude potential rivals from competition, which is why some jurisdictions consider retroactive discounts as unlawful. This study shows that there in fact is a loyalty enhancing effect of retroactive discounts and how it relates to risk preferences and loss aversion
Competition policy often relies on the assumption of a rational consumer, although other models may ...
Prior research demonstrates that consumer perceptions of price unfairness lead to adverse consequenc...
Recent cases in the US (Meritor, Eisai) and in the EU (Intel) have revived the debate on the use of ...
This paper presents an experiment on the loyalty enhancing effect potentially created by retroactive...
The present article discusses the economic and legal effects of single-product loyalty discounts. It...
We show that loyalty discounts with buyer commitments create anticompetitive effects beyond those po...
Many purchases of differentiated goods are repeated, giving sellers the opportunity to engage in pri...
In the paper, the fundamental question is under what conditions loyalty discounts and rebates adopte...
This article examines the subsequent impact of a temporary price discount on brand preference after ...
Competition policy often relies on the assumption of a rational consumer, although other models may ...
Competition policy often relies on the assumption of a rational consumer, although other models may ...
In the paper, the fundamental question is under what conditions loyalty discounts and rebates adopte...
Threshold effects in consumer response to price promotions have been conceptualized as reduced custo...
This paper analyzes the role of the reference period in assessing switching costs in retroactive reb...
This paper is a first step in investigating the competitive and welfare effects of behaviour-based p...
Competition policy often relies on the assumption of a rational consumer, although other models may ...
Prior research demonstrates that consumer perceptions of price unfairness lead to adverse consequenc...
Recent cases in the US (Meritor, Eisai) and in the EU (Intel) have revived the debate on the use of ...
This paper presents an experiment on the loyalty enhancing effect potentially created by retroactive...
The present article discusses the economic and legal effects of single-product loyalty discounts. It...
We show that loyalty discounts with buyer commitments create anticompetitive effects beyond those po...
Many purchases of differentiated goods are repeated, giving sellers the opportunity to engage in pri...
In the paper, the fundamental question is under what conditions loyalty discounts and rebates adopte...
This article examines the subsequent impact of a temporary price discount on brand preference after ...
Competition policy often relies on the assumption of a rational consumer, although other models may ...
Competition policy often relies on the assumption of a rational consumer, although other models may ...
In the paper, the fundamental question is under what conditions loyalty discounts and rebates adopte...
Threshold effects in consumer response to price promotions have been conceptualized as reduced custo...
This paper analyzes the role of the reference period in assessing switching costs in retroactive reb...
This paper is a first step in investigating the competitive and welfare effects of behaviour-based p...
Competition policy often relies on the assumption of a rational consumer, although other models may ...
Prior research demonstrates that consumer perceptions of price unfairness lead to adverse consequenc...
Recent cases in the US (Meritor, Eisai) and in the EU (Intel) have revived the debate on the use of ...
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