Rola marketingu terytorialnego w kreowaniu wizerunku wybranych polskich miast

In the article „the role of Territorial Marketing in Creating the Image of the Selected Polish Cities” the promotion procedures taken by some Polish communities were described. At the beginning of the paper the specificity of the cities was noticed and the complex notion of territorial marketing was desribed. Territorial marketing is based on the specific tools which help to achieve the intended goals of marketing. This paper describes the examples of promotional campaigns of selected Polish metropolises – the largest cities but also smaller towns which have shown some characteristics