Speed Market Response Capability Sebagai Variabel Pemediasi Orientasi Kewirausahaan Dan Kinerja Perusahaan Jamu: Sebuah Proposisi

Globalized world is characterized by competition has so tight that requires the nations to explore a variety of products uniqueness that bring a culture to provides a strong differentiator identity of a nation. Indonesia actually has a variety of unique and superior product that could be exposed to the global level, one of which is jamu. We know that jamu become one of the potential products that need to be developed, because it has a promising market potential in both the local and global markets. Nevertheless, it should look for policy government to focus and break out the constraints of industrial development of jamu industry. There are several points: safety, quality, and efficacy that can be justified scientifically, but it is still less than the maximum levels of Indonesian society pride and confidence in consuming jamu. Seeing this potential no one seems when needed the instigators in this herb industry with high ability in entrepreneurial orientation. The entrepreneurs of jamu industry with high entrepreneurial entrepreneurial orientation are expected to have high performance levels for adequate capability, dynamic environment. Various previous researches still leave inconsistencies on the entreprenenur orientation influences on company performance. This study provides a framework model by adding speed market response capability which is going to emphasize that the entrepreneur orientation will be more powerful in influencing the company performance by passing through the mediating variable. Speed Market Response Capability is derived from combining the capabilities of the dynamic and speed to respond to market ing are characterized by the speed of accessing information market changes, the speed of adjustment of marketing strategy one step ahead of its competitors, the ability to offer products to market on time as promised, and the speed of resource mobilization following the market change