Thesis (MPhil)--Stellenbosch University, 2013.ENGLISH ABSTRACT: Organisations are required to change their internal structures and configuration at a rapid rate as the external environment changes. The external environment comprises of a number of actors and agents that make up society. This includes social movements and government. The influence that industry has over the actions of government is significant. The question is how society, via social movements and NGO’s, influence government and thereby policy and how this leads to change in business organisations. How does learning take place in business organisations when it comes to ecological matters? What is the effect of social norms, expressed in public policy and social movements, on...