Creativity 2.0 : new approaches to creative economy work and education in the creative industries

Creativity research highlights a duality in the definition of creativity, poised between novelty and value, reflected through different stages in the creative process. In today’s creative economy, novel ideas must be made meaningful and valuable, often using digital channels. Web 2.0 describes the tools that allow consumers to co-create meaning and value; Creativity 2.0 describes a networked approach to creative thinking that integrates artistic imagination with the digital technologies needed to deliver it. This chapter considers the relationship between digital skills and creative thinking, and the kind of education needed for our future creative economy. The next generation of creative workers will need to cooperate in multidisciplinary teams, integrating divergent skills. Ken Robinson’s 1999 report All Our Futures: Creativity, Culture and Education about the United Kingdom is presented as a prescient attempt to address these challenges, advocating a holistic approach to education and skills that extends beyond the school curriculum