Add to ORKGA study of the formation genesis of multilevel model for brand promotion of modern institution in the educational market is performed. The proposed system of institution brand management based on the evaluation of capitalization and assets of the brand
The aim of the article is to study the attitude of target audiences to the brand of a higher educati...
The aim of the article is to study the attitude of target audiences to the brand of a higher educati...
University branding has increased substantially, due to demands on universities to enroll greater nu...
AbstractThe Government of the Russian Federation has set a task to increase the competitiveness of t...
The article is aimed at studying the peculiarities of commercialization as a modern global trend in ...
The article is devoted to the actual problem of higher educational establishment brand creating and ...
The article describes the basic concepts of branding. It presents also a method of formation of the ...
Trends towards transformation of the system of higher education create the need for universities to ...
The monograph is devoted to theoretical, methodological and practical issues of Ukraine’s nation bra...
In relation to the quality management of universities it is necessary to follow and strategically ma...
The university model of enterprise type of 21st century is analyzed. The transfer of classical unive...
The article reveals the essence of the formation of the university's marketing strategy allows us to...
The article considers marketing tools in university, its rationality and necessity, and the adoption...
This article presents a technique for estimating a university's brand in the new economic conditions...
© 2015, Mediterranean Center of Social and Educational Research. All rights reserved. The article re...
The aim of the article is to study the attitude of target audiences to the brand of a higher educati...
The aim of the article is to study the attitude of target audiences to the brand of a higher educati...
University branding has increased substantially, due to demands on universities to enroll greater nu...
AbstractThe Government of the Russian Federation has set a task to increase the competitiveness of t...
The article is aimed at studying the peculiarities of commercialization as a modern global trend in ...
The article is devoted to the actual problem of higher educational establishment brand creating and ...
The article describes the basic concepts of branding. It presents also a method of formation of the ...
Trends towards transformation of the system of higher education create the need for universities to ...
The monograph is devoted to theoretical, methodological and practical issues of Ukraine’s nation bra...
In relation to the quality management of universities it is necessary to follow and strategically ma...
The university model of enterprise type of 21st century is analyzed. The transfer of classical unive...
The article reveals the essence of the formation of the university's marketing strategy allows us to...
The article considers marketing tools in university, its rationality and necessity, and the adoption...
This article presents a technique for estimating a university's brand in the new economic conditions...
© 2015, Mediterranean Center of Social and Educational Research. All rights reserved. The article re...
The aim of the article is to study the attitude of target audiences to the brand of a higher educati...
The aim of the article is to study the attitude of target audiences to the brand of a higher educati...
University branding has increased substantially, due to demands on universities to enroll greater nu...