Art and paintingin works as a creative source in the design of the industrial clothes collection

В статье представлен поиск дизайнерских решений при создании промышленной коллекции женских изделий с применением авторского принта, разработанного на основе синтеза творчества Pablo Picasso. Разработан коллаж, сформулирована творческая концепция, на основании чего создан дизайн рисунка ткани как результат анализа произведений искусства великого художника. В соответствии с модными тенденциями и творческим источником создана промышленная коллекция женской летней одежды "Кубизм" из хлопково-льняных материалов для женщин младшей возрастной группы, которая внедрена в производство под торговой маркой "ORA".The purpose of the work is to create an industrial collection of women's products from cotton-linen materials with the use of the author's print, which developed on the basis of the synthesis of the Pablo Picasso creativity. Main tasks of the research: analysis fashion trends of world brands collections, model silhouettes and clothing elements in the style cubism; structural analysis of the creative source, formulation of the creative concept; development of a fabric pattern on the basis of paintings by Pablo Picasso; development of composition image solution of collection models taking into account fabric rapport; manufacture of a collection of women's clothing in industrial conditions. The system principle is methodological basis of work. A systematic approach has been used for the study with using methods of comparative-historical, formal-typological, structural-functional, artistic-compositional, art-study analysis and experimental design. The creative conception has been formulated and the design of a fabric drawing which base on art works by Pablo Picasso has been developed. The fish, the eye and the piano are selected as the print elements for the fabric. The fish symbolizes man: the fish in the water, like a man in the sky, swim all life, looking for his destination. The eye is a symbol of observation and providence of the "Great Builder of the Universe" (God). The piano is a symbol of the melody of the soul that accompanies a person throughout life. Not trying to reproduce the pictures of the genius author, but only drawing inspiration in his work, the image of a woman, who will dress the products of this collection, was presented in the fabric picture, as a fish in the endless modern world. Numerous fish eyes symbolize the diversity of views of the person and his environment. Brightness of colors in the print indicates the rich inner world of man, his openness to the universe, the desire to perceive all colors of life and experience the multifaceted feelings. The print is framed in the piano keys, which reminds of an eternal spiritual melody, which, like a moonlit track, accompanies a person all his life. An industrial collection of women's summer clothes "Cubism" was created. It was introduced into production under the trademark "ORA"