Add to ORKGThe sources of information affecting the formation and expansion of modern tendencies in consuming world are considered in the article. Literal survey of various ways of getting information of modern tendencies in the fashion is analysed. The predictable methods of fashionable clothes in the market are described. An extent of influence of certain fashionable tendencies’ sources on particular consuming audience is defined. The ways of getting information of modern tendencies in the fashion world (PR-System) are described. The participant’s patterns of fashion process are concerned. The criterions of consuming attitude to fashion standards and fashion goods to be substantiated in sociological and marketing researches are defined