Using Instagram Museum Nasional as a Historical Education Media through e-Publication to Engage Audiences

The museum as an institution devoted to cultural preservation began to utilize social media as a medium of communication to the public. Some museums around the world since the early 2000s have used social media to create a new face or rebrand in giving an update to the public. Generally, the term for museums that utilize technology in practice, is called Museum 2.0. In this research, researchers aimed to explore Instagram content as a medium of historical education through qualitative content analysis. The formulation of the problem in this research is to know how the contents of the National Museum Instagram become historical education media in the January to April 2020 period. This research used qualitative content analysis is also known as Ethnographic Content Analysis (ECA). The result of this research is the Museum is a learning house that gives so many materials and stories evidenced by the existence of objects in the past. Through the museum, people can know past events. Museum Nasional Indonesia (MUNAS) or Museum Gajah is a museum of archeologists, history, ethnography, and geography. Museum Nasional draws closer to Indonesian society by providing digital learning done by utilizing Instagram social media. Where followers contained in the account have reached thousands. It can be seen that there are interest and trust from followers to find out more about what they have, activities, and everything related to history