Analisis Framing Citra Tentara Nasional Indonesia pada Tayangan Program Garuda NET.TV

Television program could be utilized to form an image, in which the television program would be prepared in ways of which it could naturally form a public opinion. One of the shows that could potentially form a image is GARUDA NET.TV. The program could influence the publics perception towards the Indonesian National Armed Forces (Tentara Nasional Indonesia / TNI) by emphasizing towards several issues. This research aims to find out how the formation of the TNIs image on the GARUDA show through the framing analysis that focuses on the assertion on several aspects. This research utilizes the qualitative descriptive approach with Robert N. Entmans model of framing analysis that includes the theory of image. The research outcome could be concluded that NET.TV, through the show, emphasizes the issues that could improve TNIs image by portraying the main duties and functions of TNI such as improving the publics welfare, to safeguard border areas which are still potentially affected by criminal acts, illegal smuggling, terrorism as well as humanism and community response to the TNI. The activities shown are expected to help a positive public image towards TNI that is portrayed to be close with people as seen with its slogan Together With TNI, We (People) Are Strong (Bersama Rakyat TNI Kuat)