The internet in the performance of small exporting firms: A developed to developing country market context

This paper examines the role of the Internet in the performance of small firms exporting in the context of a developed to developing country market. In particular, it focuses to assess the impact of the Internet on exporting in order to explain current strategies in performance of these firms. To achieve the purpose, this paper provides a theoretical build up on the basis of the evidence in the literature that demonstrates how the Internet is used in small exporting firms, the effect of its use on exporter-importer relationship and the performance of the business. The paper questions whether the Internet helps or hinders small firms exporting in the said context which leads to present a research proposition