Dating market opportunities

The dating market (searching, matching and/or interacting services, whether internet based or real-life) is fast evolving because of ICT developments on the one hand and increasing demand on the other hand. This study aims to point at future possibilities in the dating market. Participants in this research are Australians or New Zealanders providing dating services. The elicitation strategy is to present information conducive to conjecturing opportunities. This information concerns social psychological research outcomes on what factors contribute to attraction and forming bonds, and specific issues relevant to the dating market, e.g., gender imbalances in enrollment. Apart from reporting opportunities this paper also presents a range of implications for opportunity recognition research and practice