An overview of the globalization of manga and anime

As a part of the development of the globalization process of media, American comics and animation have a long history of exporting work to the rest of the world. However, this globalization trend has been changing in the past 15 years. Japanese comics (manga) and animation (anime) are becoming more prominent outside Asia. Comic scholars and cultural studies scholars are optimistic that Japan can be considered as another centre of globalization because of the current global development of manga and anime. This presentation aims to investigate the flow of manga and anime as a cultural product in the global market from Japan to neighboring region and to the rest of the world