The Understanding of Tourist Preferences Toward Selection of Wet-based Tourism Destination

The objectives of this study are (1) to determine the dominant factors that determine the purpose of tourist visits to the Siring Tendean Floating Market and the Muara Kuin Floating Market in Banjarmasin City; and (2) knowing the preferences of tourists on the choice of visiting the Floating Market in South Kalimantan. To obtain the required data, the sample of this study as many as 30 people who meet the criteria who have visited three floating markets in South Kalimantan have been sampled. Then the data collected is processed using Analytical Hierarchy Process. The results show that service, infrastructure, Tourism attraction, and distance are factors or criteria that can affect the interest of tourists who are the people of South Kalimantan to visit Siring Tendean Floating Market, Lok Baintan Floating Market and Muara Kuin Floating Market, with a reference order of 44% for mileage, 29% for ODTW, 18% for infrastructure and 9% for services. From these factors, the preference of tourists to visit the Siring Tendean Floating Market is 59%, Lok Baintan Floating Market 26% and Muara Kuin Floating Market 11%