Organisation culture as a method of shaping and planning behaviour in a hospitality organisation

The choice of strategies that are utilised by hospitality organisations can have a significant impact on their performance. An organisation's culture has an important influence on strategies adopted and their success. Managers often overlook or ignore organisational culture as a tool in their strategic armoury. Using illustrative examples from a study of organisational culture of four properties in an international hotel group, this chapter discusses the usefulness of the concept of the 'cultural onion' for understanding the organisational culture of hospitality organisations. The text also raises a number of issues for further research on the links between organisation culture, strategic change and performance of hospitality organisations