Add to ORKGThe purpose of this study was to examine the interactive effect of price and price deal. Specifically, we want to measure how consumers\u27 behavioral intentions toward the brand are affected for a high-priced brand and a low-priced brand when a price deal is offered
Marketing literature has conceptually and empirically established the direct effects of different va...
The aim of this research was to examine the nature of the relationship between price strategy and br...
This dissertation synthesizes previous research from consumer research, psychology and applied econo...
The purpose of this study was to examine the interactive effect of price and price deal. Specifical...
Some brands in the market opt to offer a single “deal ” price (e.g., Pepsi brand soft drink at $1.09...
This study assessed how, and to what extent, it is possible to use behavioral experimentation and re...
This study aimed to investigate the impact of price deals and perceived quality on the brand equity ...
Price is a part of the marketing mix and plays an important role in decision making process of a con...
International audienceThis study investigates the consequences of price image. Two conditions, a pol...
This study presents a conceptual framework on price endings and their effects on brand image and pe...
The main purpose of this research is to measure the impact of pricing strategies on consumers psycho...
Econometric research in marketing has considerable potential in reducing the uncertainty about the n...
Marketing literature has conceptually and empirically established the direct effects of different va...
The role of price in consumers’ product evaluations has attracted considerable research attention in...
The purpose of the study 1 is to study the influence of the positive/negative ratio of consumer revi...
Marketing literature has conceptually and empirically established the direct effects of different va...
The aim of this research was to examine the nature of the relationship between price strategy and br...
This dissertation synthesizes previous research from consumer research, psychology and applied econo...
The purpose of this study was to examine the interactive effect of price and price deal. Specifical...
Some brands in the market opt to offer a single “deal ” price (e.g., Pepsi brand soft drink at $1.09...
This study assessed how, and to what extent, it is possible to use behavioral experimentation and re...
This study aimed to investigate the impact of price deals and perceived quality on the brand equity ...
Price is a part of the marketing mix and plays an important role in decision making process of a con...
International audienceThis study investigates the consequences of price image. Two conditions, a pol...
This study presents a conceptual framework on price endings and their effects on brand image and pe...
The main purpose of this research is to measure the impact of pricing strategies on consumers psycho...
Econometric research in marketing has considerable potential in reducing the uncertainty about the n...
Marketing literature has conceptually and empirically established the direct effects of different va...
The role of price in consumers’ product evaluations has attracted considerable research attention in...
The purpose of the study 1 is to study the influence of the positive/negative ratio of consumer revi...
Marketing literature has conceptually and empirically established the direct effects of different va...
The aim of this research was to examine the nature of the relationship between price strategy and br...
This dissertation synthesizes previous research from consumer research, psychology and applied econo...