The Biggest Game in Town: The NFL, The EPL, and a New Model for Value Creation in Professional Sports

77 pages. A thesis presented to the Lundquist College of Business and the Clark Honors College of the University of Oregon in partial fulfillment of the requirements for degree of Bachelor of Science, Winter 2014.The National Football League and English Premier League sit atop the professional sports industry as the two organizations that create the most economic and social value. This thesis investigates how these two leagues have achieved this success by exploring both the external, environmental factors that influence each league, as well as the internal, strategic resources that each league leverages to create value. Using the findings of this investigation, this thesis proposes a new model for value creation in professional sports that considers the fundamental elements of professional sports organizations, how those elements interact, and how leagues can evolve to capitalize on those interactions in order to maximize economic and social value