Image formation of retail network of agricultural processing enterprises

Postgraduate studies final work of university consists of 60 pages, 27 figures, 3 tables, 68 references, 25 appendixs. It is written in Lithuanian language. The research object of this work is the image formation of the three branded meat shops in the Mažeikiai. The research aim- to create work of specialized meat shops reputation. Objectives analysis the sense of organization reputation and create run; to explain the ways of organization image; to examine the most important models of image making and to evaluate their advantages and disadvantages; to investigate the factors, that have influence in image formation; to present general theoretical model of mini shops image formation. In the process of research were used different methods. In the theoretical part of the thesis was used a comparative analysis and discussion on the concept of image. A questionnaire was used as a quantitative research method with meat product consumers in Mazeikiai. Receive results was generalized with statistical methods and graphs. Besides in the process of research was used the verbal documents analysis and a personal observation. The first chapter “Image essence of the organizations and peculiarity of it formation” is intended to review what is the reputation of organization and what are the principles of image found. The special attention was focused on the research models and methods of organization image. Up to now boffin of management found 7 models of organization reputation and they are applied in this chapter. The second chapter “The empirical research of branded meat shops image formation” familiarizes with received results. This section provides a brief summary about research objects and their surroundings characteristics. Its worth to mention that was fulfill the SWOT analysis and questioning too. In justice research results was created one more model of image making in trading companies. This model is provides in the last chapter of postgraduate studies final work of university.Žemės ūkio akademijaVytauto Didžiojo universiteta