Marketing strategies and their creation

Master‘s closing work, 65 pages, 16 pictures, 13 tables, 52 sources of literature, 2 appendices, Lithuanian language. KEY WORDS: strategy, marketing, marketing strategy, company, consumers, product, price, promotion, distribution, model. Object of research – joint stock company „Kaišiadorių paukštynas“ and personal company „Petkus“. Subject of research – marketing strategy. Goal of research –to prepare marketing strategies creation model for poultry companies. Tasks: 1. To analyze theoretical principles of marketing and its complex strategies. 2. To analyze marketing strategies used by joint stock company “Kaišiadorių paukštynas” and personal company “Petkus”. 3. To forecast the actions of marketing strategy preparation in poultry companies “Kaišiadori��� paukštynas” and “Petkus”. Research methods – Lithuanian and foreign authors special literature’s logical analysis and synthesis, primary and secondary data analysis and synthesis, induction and deduction, logical abstracts, graphic presentation, interview. Period of research - 2000 – 2004 years. The final work deals with analysis of theoretical principles of marketing strategies and their classification, research of marketing strategies in poultry companies and preparation of marketing strategy creation model for poultry companies.Žemės ūkio akademijaVytauto Didžiojo universiteta