Tiempos felices: Transformaciones en las tecnologías psicológicas de gobierno de la subjetividad

This paper traces some inflections in the psy disciplines? discourses and technologies for the government of subjectivity during the last decades. It is focused on exploring different mechanisms through which psychological disciplines ?their discourses, techniques and practices? penetrate social life and contribute to establishing subject models consistent with transformations in the political and economic rationalities of late capitalism. Drawing on previous research in the field of gender politics and happiness discourses in the pop psychological culture, I track a line with three moments: i) the production of psychological individuality and identity normalization; ii) the proliferation of identity categories within the culture of self-empowerment; and iii) the management of affects and the re-timing of bodily propensitie