Add to ORKGThis book is not available through ChesterRep.This book discusses marketing research, planning a research project, sampling, surveys, questionnaires, qualitative research, observations and experiments, quantitative data analysis, and marketing decision-support systems. There are also several case studies
Marketing research is concerned with developing and analyzing the “facts ” that help marketing manag...
This concise book places marketing research in the bigger picture of marketing and demonstrates how ...
A lively, practical and concise text suitable for a one-semester course course in marketing research...
Essentials of Marketing Research concisely delivers an up-to-date review of a broad variety of marke...
This textbook introduces the reader to the principles and tools of marketing research, from designin...
Identifying and assessing the ways in which changes in the marketing mix affect consumer behavior is...
Identifying and assessing information is a key to a successful marketing strategy. The Essentials of...
The brief contents of this book are : research in marketing, the design of marketing research, the s...
Marketing Research outlines the key principles and skills involved at each step of the marketing res...
Marketing research is an integral part of marketing. The task of marketing research is to asses the ...
Marketing Research: An Integrated Approach, 3rd Edition, is invaluable for anyone studying marketing...
The book is about marketing and marketing strategy planning, and at its essence, marketing strategy ...
The essence of successful and sustainable marketing practice is founded on an understanding of exist...
Marketing Research is the only Australian marketing research text that focuses equal attention on bo...
This book is about marketing and marketing strategy planning, and at its essence, marketing strategy...
Marketing research is concerned with developing and analyzing the “facts ” that help marketing manag...
This concise book places marketing research in the bigger picture of marketing and demonstrates how ...
A lively, practical and concise text suitable for a one-semester course course in marketing research...
Essentials of Marketing Research concisely delivers an up-to-date review of a broad variety of marke...
This textbook introduces the reader to the principles and tools of marketing research, from designin...
Identifying and assessing the ways in which changes in the marketing mix affect consumer behavior is...
Identifying and assessing information is a key to a successful marketing strategy. The Essentials of...
The brief contents of this book are : research in marketing, the design of marketing research, the s...
Marketing Research outlines the key principles and skills involved at each step of the marketing res...
Marketing research is an integral part of marketing. The task of marketing research is to asses the ...
Marketing Research: An Integrated Approach, 3rd Edition, is invaluable for anyone studying marketing...
The book is about marketing and marketing strategy planning, and at its essence, marketing strategy ...
The essence of successful and sustainable marketing practice is founded on an understanding of exist...
Marketing Research is the only Australian marketing research text that focuses equal attention on bo...
This book is about marketing and marketing strategy planning, and at its essence, marketing strategy...
Marketing research is concerned with developing and analyzing the “facts ” that help marketing manag...
This concise book places marketing research in the bigger picture of marketing and demonstrates how ...
A lively, practical and concise text suitable for a one-semester course course in marketing research...