This kit is to be used as a guide for reaching the mass media and is designed to provide technical information on how to reach and use the three primary mass media channels, \u2014 television, radio and print.The first section, Putting Media Relations in Perspective, discusses how media relations should be set within the context of an HIV/AIDS communications program and provides information about how to understand and work directly with the media.The second section, Creating and Sustaining Media Interest, discusses ways to build media interest around HIV/AIDS communi- cations efforts using different publicity tools and action-oriented tactics, such as news conferences and special events.The third section, Tapping into Specialized Media, dis...
In the absence of pharmacological, immunological, and medical interventions, the change in behavior ...
The purpose of this study is to ensure that Love Yourself, a non-profit, non-government organization...
Current public health problems often require creative solutions that recognize the many distinct cul...
Throughout the past ten years there have been a number of issues surrounding the AIDS epidemic that ...
The interest of health communication scholars hover on relationships between HIV/AIDS message exposu...
The Centers for Disease Control's (CDC) public service announcement (PSA) campaign on acquired immun...
ATTENTION: The Singapore Copyright Act applies to the use of this document. Nanyang Technological Un...
Eversince cases of AIDS/HIV infection have risen to alarming proportions in the last ten years, it h...
These tips cover several common formats for accessing the media:\u2022 Meeting with editorial boards...
Education is currently reputed to be a vaccine against HIV/Aids. Many Aids campaigns use the cogniti...
Despite recent advances in medical technology, AIDS remains a very serious international health thre...
This paper presents an assessment of the literature on the use of mass media campaigns to advance bi...
: Health communication has played a pivotal role in HIV prevention efforts since the beginning of th...
Summary This paper was originally written as a contribution to discussions about HIV treatments me...
Abstract: Treatment-as-prevention is a term used to describe an HIV prevention method that uses anti...
In the absence of pharmacological, immunological, and medical interventions, the change in behavior ...
The purpose of this study is to ensure that Love Yourself, a non-profit, non-government organization...
Current public health problems often require creative solutions that recognize the many distinct cul...
Throughout the past ten years there have been a number of issues surrounding the AIDS epidemic that ...
The interest of health communication scholars hover on relationships between HIV/AIDS message exposu...
The Centers for Disease Control's (CDC) public service announcement (PSA) campaign on acquired immun...
ATTENTION: The Singapore Copyright Act applies to the use of this document. Nanyang Technological Un...
Eversince cases of AIDS/HIV infection have risen to alarming proportions in the last ten years, it h...
These tips cover several common formats for accessing the media:\u2022 Meeting with editorial boards...
Education is currently reputed to be a vaccine against HIV/Aids. Many Aids campaigns use the cogniti...
Despite recent advances in medical technology, AIDS remains a very serious international health thre...
This paper presents an assessment of the literature on the use of mass media campaigns to advance bi...
: Health communication has played a pivotal role in HIV prevention efforts since the beginning of th...
Summary This paper was originally written as a contribution to discussions about HIV treatments me...
Abstract: Treatment-as-prevention is a term used to describe an HIV prevention method that uses anti...
In the absence of pharmacological, immunological, and medical interventions, the change in behavior ...
The purpose of this study is to ensure that Love Yourself, a non-profit, non-government organization...
Current public health problems often require creative solutions that recognize the many distinct cul...