Sweden's municipalities´ tourist sites : A study of where Sweden's municipalities stand in their web development compared to web 2.0

This c-level essay examines Sweden’s municipalities’ tourist sites in web development in relation to web 2.0. The study’s main purpose is to give a general overview of how Swedish municipalities use the web as a communication channel for their tourism information. The study also examines differences between large and small municipalities, because smaller enterprises have different conditions than larger enterprisers. First all Swedish municipalities’ sites were studied focusing on tourist information. Then, a theory was developed that categorizes the sites on a scale between web 1.0 and web 2.0 based on a number of criteria. Some examples of criteria that have been studied are whether the sites are interactive and how they make use of social media. The results of the study show that the majority of the tourist sites can be classified as web 1.3. None of the Swedish municipalities achieve web 2.0 through its tourist sites. The study also shows that the results differ between large and small municipalities; the larger ones are at the forefront