Financial Feasibility Analysis of Jasmine Flower (Jasminum Sambac L.) Farming Business in Batang Regency, Central Java

Abstract. The objectives of the research were to: (i) analyze the productivity of jasmine flower farming business; (ii) analyze the production cost, revenue, and income of jasmine flower farming business; and (iii) analyze the financial feasibility of jasmine flower farming business in Batang Regency. Survey method was used among farmers of jasmine flower in Batang Regency. The sampling method was Purposive Quota Non Probability Sampling Method with the number of samples was 63 respondents. The data was analyzed by descriptive qualitative, descriptive quantitative using statistic i.e. data tabulation, business financial analysis, and analysis of One-Sample t-Test. The result of the research shows that: (i) average scale of jasmine flower farming business in Batang Regency was 0.499 acre/farmer with the productivity of 2,793.86 kg/year, or equal to 5,598.92 kg/acre/year; (ii) the value of jasmine flower farming business income was of Rp 36,999,466.74/0.499 acre/year, or equal to the value of Rp 74,147,277.93/acre/year; and (iii) comparison result with Regency’s Minimum Wage and the Level of Deposit Interest Rate shows that jasmine flower farming business had a potential and was feasible to run and developed in Batang Regency