Individual assignment case study (PECs) : Jakel Trading Sdn. Bhd. / Nur Atirah Karim

Name of the company: The complete name of this company is JAKEL TRADING Sdn. Bhd. or JAKEL for short. It is named after its founder Mohamed Jakel bin Ahmad. After the death of the original founder in 2009, this company operate under his eldest son, Mohamed Faroz bin Mohamed Jakel as managing director and also with helps from other family members. Product/service offered: In JAKEL TRADING they offer many products like fabric, praying kit, bridal, ready apparel, furnishing and border lace as their main focus. They also offer few services as side activities like carpet installation, customize garments, curtains sewing and rail installation. Duration in industry: JAKEL TRADING were founded in year 1983 where it started from a very humble beginning. Throughout the years, the company has improved and has become more successful than before. In 2015, they celebrated their 30th anniversary and even until today, JAKEL TRADING still operating well and keep growing strongly. Benefit of company product: The benefits of products from JAKEL TRADING is it has many choices. In JAKEL, they provide numerous of products mainly fabrics, with great quality. The company also ensure that the price they offer will suits the quality of the product. It is confirmed that every penny spent will be worth it for every customer. Entrepreneurial characteristics: Throughout his business journey with JAKEL, Mohamed Faroz has shown few entrepreneurial characteristics which are initiative, systematic planning, and sees and acts on opportunities. These characteristics are the reasons why he and his company able to stand at where it is today