The economic impact of agribusiness in South Carolina and the Certified South Carolina Grown campaign

The purpose of this research effort is twofold: (1) to provide a comprehensive assessment of the economic impact of the agribusiness cluster in South Carolina in order to better understand its size and scope and its importance towards contributing to the state’s long run economic growth; and (2) to conduct a return on- investment analysis of the Certified SC Grown branding effort by estimating the economic benefits that increased purchasing activity between 2010 and 2018 of locally grown agricultural products has generated for South Carolina and then comparing these benefits to the investment (cost) of this SCDA program initiative