En studie i informationsgrafik : Designstrategier och principer för det animerade formatet

In the media richness of everyday life, the encounter with information graphics ishappening on a daily basis, whether we are aware or not. With the development andeasy access of technologies, new ways to create and display information graphics hasemerged. Among them, the animated information graphics, which in the few pastyears appears to have increased in popularity on video sharing websites such asVimeo and Youtube. In the genre of animated information graphics, there seems to bean inherent diversity regarding the design characteristics. In this study we exploredliterature and research on information graphics and related subjects. We also lookedat topics related to the moving image, such as storytelling and narrative. We foundseveral central principles to consider in information graphics in general when youwant to communicate different kinds of messages on people successfully. We used aqualitative approach to study the responses and experiences of three different focusgroups, having limited, average and professional previous experience respectively inthe field of media design after being presented with four animated productions. Wefound that the design principles of the more traditional static information graphicsstill are applicable on a genre with such wide variations in style and design as in animated information graphics