Funding: This work was supported by the Knut and Alice Wallenberg Foundation (102 2013.0072 to D.S., N.K., and K.P.), the Swedish Research Council (2016-03435 to N.K., 2017-04957 to A.K., and 2018-04076 to J.H.-R.), and the Whitten Lectureship in Marine Biology, University of Cambridge (to J.H.-R.).Collective motion occurs when individuals use social interaction rules to respond to the movements and positions of their neighbors. How readily these social decisions are shaped by selection remains unknown. Through artificial selection on fish (guppies, Poecilia reticulata) for increased group polarization, we demonstrate rapid evolution in how individuals use social interaction rules. Within only three generations, groups of polarization-selec...