PENGARUH KAMPANYE #2019GANTIPRESIDENDI MEDIA ONLINE DALAM PERSPEKTIF MASYARAKAT ACEH TENGAH

ABSTRAKGerakan tagar #2019GantiPresiden merupakan fenomena politik yang sangatmarak disuarakan melalui media online/media sosial menjelang Pilpres. Gerakantagar #2019GantiPresiden ini muncul atas dasar pandangan elit-elit politik yangberposisi sebagai oposisi dengan menaikkan isu ketidak berhasilnyakepemerintahan Presiden Joko Widodo. Gerakan ini bersifat kampanye dengantujuan menaikkan citra pasangan tertentu dan menurunkan elektabilitas Presidenpetahana. Selanjutnya, gerakan ini juga menyebar sampai ke Aceh Tengahsehingga banyak Masyarakat Aceh Tengah yang juga ikut menyebarluaskangerakan ini melalui media online/media sosial. Tujuaan penelitian ini adalahuntuk mengetahui persepsi dan keterlibatan Masyarakat Aceh Tengah terhadapgerakan tagar #2019GantiPresiden di media online. Penelitian ini menggunakanmetode campuran ABSTRACTThe hashtag #2019GantiPresiden movement was a political phenomenon that wasvery prevalent voiced through online media/social media ahead of the PresidentialElection. The hashtag #2019GantiPresiden movement emerged based on theviews of political elites who acted as opposition by raising the issue of PresidentJoko Widodo's unsuccessful governance. This movement is a campaign to raisethe image of a particular couple and decrease the electability of the incumbentPresident. Furthermore, this movement also spread to Central Aceh so that manyCentral Aceh people also participated in spreading the movement through onlinemedia/social media. The purpose of this research was to find out the perceptionsand involvement of the Central Aceh Community towards the hashtag#2019GantiPresiden movement in online media. This research applied a mixedmethod,which was a study that combines qualitative and quantitative methods.Data collection was carried out through in-depth interview techniques and thedistribution of Likert Scale questionnaires to 100 research informants. The resultsof this study indicated that the hashtag movement #2019GantiPresiden was acampaign tool to strengthen the Anti-incumbent sentiments and the deconstructionof the incumbent President's image, which significantly influenced the CentralAceh Community as indicated by the vote acquisition of Joko Widodo-Ma'rufAmin less than the couple Prabowo Subianto-Sandiaga Uno. According to theperception of the Central Aceh Community which was reviewed throughquestionnaire data, the Central Aceh Community agreed that the hashtag#2019GantiPresiden was a campaign and the majority of the Central Aceh peoplewere involved in the #2019GantiPresiden movement by voicing and spreading themovement through online/social media. Indirectly it can be concluded that therewas a significant influence of the hashtag movement #2019GantiPresiden, whichwas campaigned or voiced through online media/social media on the politicalorientation of Indonesia, especially in the Central Aceh Community.Keywords: Campaign, Hashtag #2019GantiPresiden, Online Medi