Replicating the Gleam-Glum Effect: Basic Phonemes Associated with Emotional Valence When Pairing Nonsense Syllables with Pictures

abstract: Neuroscientific research has verified that humans have specialized brain areas used in the production and perception of language. It is speculated that these brain areas may also be involved in the perception and expression of emotions. A recent study supports the idea of an auditory equivalent to visually recognizable emotions, finding that the words containing the phoneme /i:/ as in “beat” were rated more positively and those with the phoneme /^/ as in “but” were rated more negatively. It was theorized that these results support that the same facial musculature used in producing visually recognizable expressions also favors specific phonemic sounds. The present study replicates this prior research using a new methodology in which participants matched verbalized monosyllabic nonsense pseudo-words to positive or negative cartoon pictures. We hypothesized that pseudo-words containing the sounds /i:/ would be matched with pictures that are more emotionally positive and ones containing the sounds /^/ would be matched with pictures that are more negative. Data collected from 119 undergraduate student volunteers from a Southwestern public university confirmed our hypotheses and exhibit the same pattern found in previous research supporting that specific vowel phonemes are matched with emotional valence. Our findings are the first to confirm this phoneme-emotion relationship with verbalized sounds and pictures. The results support the idea that the musculature associated with positive and negative facial expressions also favors production of specific phonemic sounds that listeners recognize and associate with specific emotions