Pengaruh profitabilitas terhadap nilai perusahaan dengan cash holding sebagai variabel moderasi

This study aims to determine the effect of profitability on firm value and to determine cash holding as a moderating variable on the relationship between profitability and firm value in the LQ45 index. Sampling method used in this article was purposive sampling method. The data analysis method used is moderated regression analysis (MRA). The study showed that profitability has positive and significant effect on firm value. While cash holding variable unable to moderate the relationship between profitabilityto firm value