The Chuanyue (Traversing) of Western Cultural Industry Theories in China

This paper discusses the reception and transformation of western theories of Culture Industry in China during the Reform Era (1978-present). It proposes the term 穿越 (chuanyue, traverse), rather than communication or traveling theory, in order to probe into the complexity of the interaction, modification and transformation of western theories of Culture Industry and creative industries in China. The paper focuses on 1) issues of time lag or disjunction, in that it took more than half a century for the critique of Culture Industry to enter China; 2) divergent interpretations of Culture Industry with a strong critical edge of capitalist commodification of culture and cultural industries as related to the state policy of economic growth; and 3) pragmatic appropriations of Critical Theory