Morgontidningar, kvällstidningar eller nättidningar? : – en kvalitativ studie av de unga vuxnas förhållningssätt till de olika tidningsformerna

Title: Morning papers, evening papers or webb magazines? - a qualitative study about young adults attitudes about the different magazine types.Number of pages: 45Author: Antonella MarinoTutor: Göran SvenssonCourse: Media and communication studiesPeriod: Autumn term 2009University: Division of Media and communication, Department of Information Science, Uppsala University.Purpose/aim: The aim of this essay is to find out how young adults of the age of 20-30 discusses about the different types of news papers: morning papers, evening papers and Webb magazines. I have chosen four needs for my essay which are surveillance, emotional release/ entertainment, personal identity and interactivity. The purpose is to find out the differences between morning papers, evening papers and webb magazines. Which magazine type satisfies my four chosen needs in a best way? Which other conditions influence the young adults choices of magazine type? I will also try to find out if the new idea interactivity can be equivalent to the other three needs.Material/Method: I have used three groups for discussion for my essay. The three groups contained 4-5 people. Everyone was in the age of 20-30. I brought some friends of mine to the groups, who instead brought there friends. So everyone in the group knew someone, but not everybody.Main results: There were bigger differences between the attitudes towards morning- and evening papers than between them and the webb magazines. The young adults had positive attitudes towards morning papers, but very negative attitudes towards evening papers. The webb magazines depended on which type of magazine it was. If it was a morning paper in a webb version the attitudes were positive. So the morning papers and their versions in the webb satisfied the needs of the young adults in a best way. But of course the results were different, some of the young adults preferred the evening papers for entertainment and webb maqazines for surveillance and interactivity. The other conditions that influence the choices of the young adults for reading different types of papers were for example their personal attributes, their social situation but even occasions. I found interactivity equivalent to the other needs.Key words: morning papers, evening papers, webb magazines, young adults, surveillance, personal release/entertainment, personal identity and interactivity