Trends affecting human resource management

Svrha rada je prikazati suvremena obilježja prakse upravljanja ljudskim potencijalima. Suvremeno poduzeće izloženo je raznim izazovima. Na uspješnost poslovanja i na upravljanje ljudskim potencijalima utječu različiti suvremeni trendovi i promjene. Oni obuhvaćaju globalizaciju, tehnološke trendove, trendove u prirodi rada i demografski trendovi. U skladu s nastalim promjenama upravljanje ljudskim potencijalima odvija se u okviru suvremenih praksa i nedvojbeno zahtijeva strateško upravljanje, posebno vrednovanje informacija te poštivanje temeljne etike upravljanja.The purpose of the paper is to present the contemporary features of human resource management practices. The modern company is exposed to various challenges. Business success and human resource management are influenced by various contemporary trends and changes. They include globalization, technological trends, trends in nature and demographic trends. In line with the changes in human resources management, it takes place within the framework of modern practice and undoubtedly requires strategic management, especially valuation of information and respect for fundamental ethics of management