How Vingåkers Energetic Science Park Can Help to Strengthen Vingåker's Competitiveness

Sweden and the world now face an economic crisis that is likely to accelerate the structural transformation of Sweden. Vingåker is a town in the middle of Sweden. It has ambitions to create a sustainable society by working together with enterprises and universities to develop new knowledge and technologies through the use of information technology. How can Vingåker become a city of world renown? There are three basic key factors - technology, talented people and education. These three factors are inseparable: the good education trains people to become talented people, these talents in turn create better technology, and the better technology achieves the best continuous interests. The Vingåker Energetic Science Park (VESP) is set up to achieve above objectives. By building a brand that stands for VESP is one of main idea’s to promote Vingåker. Since the Internet is the best tool to the future, for promoting the brand of Vingåker, a network platform has to be set up. The website of VESP enhanced the connection and collaboration among community, companies and universities near Vingåker region. Considering long term development of this project, promotion internationally is a key to its success. VESP is a platform that leads Vingåker to the international market and explores future opportunities. Field studies have been carried out on the first stage of the thesis, which include participative observation, interviews and questionnaires directed at persons at factories, companies, schools, and town hall of the community management. The results of the surveys have been analyzed and the market has been investigated. The brand has been designed and the strategies have been developed. Then the webpage of VESP was built at www.vesp.se by interaction and interface design. After usability testing, the webpage has been improved and the web promotion researched