The decision to study abroad : what benefits are the Chinese student looking for?

Problem: To be able to be successful in attracting international students it is necessary to understand why students choose to study abroad. Students engage in international education because they are looking for certain benefits, but which are these benefits? Does different students want different things and how well does Sweden deliver the sought after benefits? Does the introduction of a tuition fee influence the students’ decision? Purpose: The study, both theoretically and empirically, investigates what lays behind the decision to take part in an international education with focus on what benefits associated with an international education that are important for students. Methodolgy: A prestudy was conducted to create an understanding of the topic. The theoretical conclusions are tested with the help of questionnaires distributed at Hangzhou Dianzi University in China. Conclusions: A conclusive summary is set up which lists the most important benefits with international education. The empirical study shows that improved English, culture experience, the university’s reputation and that the country offers a safe environment are key benefits influencing Chinese students to study abroad