Internationalization motivations - difference in Swedish and Thai entrepreneurs

Purpose: The purpose of the study is to investigate firstly, the motivations of Swedish and Thai entrepreneurs toward internationalization business by exporting and secondly, the similarity motivation in going internationalization among Swedish and Thai entrepreneurs. Method: The multiple cases design is used in this report by conducting semi-structured interview in order to “generate understanding of the study” (Stenbacka, 2001). Two Swedish companies and three Thai companies have been interviewed. Empirical data was collected by face to face and telephone interview for Swedish companies and e-mail for Thai companies. Conclusion: Both Swedish and Thai entrepreneurs are motivated by both internal and external factors in term of going internationalization. However, there are dissimilarities in each motivation factors