Why on earth would you start your business in China when you could just as well do it back home? : - The internationalisation of new entrepreneurial ventures

Historically the research of International Business and the internationalisation of companies have been concentrated to large, mature companies with extensive resources to deploy in new markets. Since the 90’s a big field of research has though been on so called born globals, or international new ventures. In this thesis I will take up where this research is today and I will deal with the issue of new entrepreneurial ventures that internationalise from a very early stage of their existence From the theory five factors are retracted; 1) The Entrepreneur; 2) Identified Opportunities; 3) Entry/ Establishing mode; 4) Deployed Resources and 5) Local Challenges and from this the theoretical model is created. The following empirical study is made on Swedish entrepreneurs that have established in China during the last decade and the model seeks to answer why and how the entrepreneur established in China. The model is constructed to be usable for research on entrepreneurs from any market entering any other market. This specific study on Swedish entrepreneur in China merely fills the function of illustrating the use of the model, as the sample is too small to generalize