MAIN FOREIGN COMPANIES AND THEIR STRATEGY WITHIN THE CZECH CONSTRUCTION MARKET

This study describes the behavior of four important international construction companies within the Czech construction market. The chosen companies are following: SKANSKA CS, STRABAG, HOCHTIEF CZ and OHL ZS. The theoretical part of this paper dissertates about various methods suitable for market analyses, such as strategic maps or Porter´s diagram and foreign market entry modes in general. The practical part begins with the general description of the Czech construction market and its history. The SWOT analysis of the Czech construction market also anticipates the future development of the Czech construction market in following five years. The next chapters are devoted to the detailed description of chosen companies. The history and profile of the chosen international concerns and of the traditional Czech companies are described in this chapter. This part also characterizes the takeovers of Czech companies by international concerns of SKANSKA CS, STRABAG, HOCHTIEF CZ and OHL ŽS and their following development on the Czech construction market. From the detailed description, economic data with the most predicative significance were chosen. This data was subsequently compared in the penultimate part of the study. The Economic data such as sales, profit, return on sales, number of employees, sales on employee and growth of the companies are significant for the comparison. The graphs clearly show the development of the companies since 2000. The results of the analyses are concluded in the last chapter, which also contains a suggestion for the possible future research