Sports marketing and advertising of karate club kovinar maribor

Osrednja tema diplomske naloge je oglaševanje, natančneje oglaševanje v športu, in njegovo načrtovanje. Na začetku smo predstavili marketing v športu, blagovne znamke v športu in ciljne skupine. Nato smo se posvetili definiciji oglaševanja, saj ga različni avtorji različno opredeljujejo. Za oglaševanje izdelka ali storitve ni dovolj samo ideja, ki si jo ustvarimo v svojih mislih, ampak je treba ustvariti načrt, ki pomaga pri celotnem procesu oglaševanja, in pri tem upoštevati več faktorjev. Eden izmed pomembnejših dejavnikov je medij. Poznamo več vrst medijev, ki nam lahko koristijo za različne namenetreba je ugotoviti, kateri medij je za naše oglaševanje in naš cilj najprimernejši. Naša naloga se navezuje na oglaševanje športa, ki je v primerjavi z ostalimi športnimi panogami medijsko manj izpostavljen. Ravno zato je oglaševanje v karateju zelo pomembno, da ga lahko opazi čim več ljudi. V zaključku smo tako predstavili karate in njegovo zgodovino ter klub, za katerega smo izdelali terminski načrt objav na omrežju Facebook, ki bi mu pomagal pri organiziranju različnih objav.The main theme of the thesis is advertising. More specifically, advertising in sports and its planning. At the beginning, I presented marketing in sports, brands in sports and target groups. I then turned to the definition of advertising, as different authors define it differently. To advertise a product or service, it is not enough just to have an idea that we create in our mind, but it is necessary to create a plan that helps in the whole process of advertising and in taking into consider several factors. One of the more important factors is the media. We know several types of media that can benefit us for different things. We need to determine which type of media is most appropriate for our advertising and our goal. My task is related to the advertising of sports, which is not so exposed to the media as are some other sports. This is why advertising in karate is so important, so that it can reach as many people as possible. In the end I presented karate and its history, as well as the club for which I made a schedule of Facebook posts, which would help them organize various posts