Business plan and implementation of a manufacturing, distribution and retail business model

In present times, more and more companies are taking the decision (sometimes vital) to go online. Increased user reach and huge flexibility make these business models attractive and a key factor in some cases for commercial success and survival. This paper does not only elaborate on a business model, but also on its implementation work. During 6 (uncertain) months a business has been put into operation, and a detailed roadmap and growth plan have been devised for the future. With the initial management plan, a qualitative assessment is presented to outline the mission, vision and goals of the company. Then, the means through which it will operate, to whom it will cater, and which environment it will face when in business (market study). Once the direction is clearly set, a manufacturing analysis has been drawn up, considering the various options a company has to source its raw materials and products. The result of this analysis will point towards sourcing in Asia for the short-term, and complementing this with local manufacturing and operations in the mid and long-term. At an operational level, the different variables affecting business operations are considered,from stocking options and costs to order sizes, to minimize as much as possible operations running costs, while keeping up with customer demand and shipping. After this and finally, marketing and financial plans are presented. The first one outlines the steps completed to assure the product can be properly found, distributed and sold in the initial market in scope, Spain. In the latter, a thorough financial analysis has been carried out, including the forecast of the initial 12 months of the business. Calculating its economic viability with the NPV, IRR and Payback metrics, the business plan is deemed feasible, with an IRR of 15% and a Payback period of 7 months