Quality and diversity in Swedish television? : In what way has public service television been affected by competition from commercial broadcasters in terms of quality and diversity

Abstract Purpose/Aim: To study the effect competition from commercial-TV has had on public-service-TV in Sweden in terms of quality and diversity. Material/Method: Literature study Main results: The SVT Corporation continues to offer a wide range of quality programming. Its new digital-TV ventures also show clear characteristics of high ambitions in regards to quality and diversity. The company’s investment in light entertainment is not in conflict with its public service commitments. TV4 has shown a clear tendency to move towards a more commercial outline. Its programming shows a smaller diversity-profile and light entertainment has increased substantially. Its digital-TV ventures are also of lesser ambitions in regards to quality and diversity than those of SVT. Keywords: Public Service, Media, Quality, Commercialisation, Diversit