Add to ORKGThe realization of relationship marketing requires cooperative exchangebetween buyers and sellers. A key determinant of cooperative exchange isuncertainty perceived by the cooperating parties. This study investigates howcooperation is affected by decision makers’ perception of uncertainties in theenvironmental context, in relationships, and in decision-making routines. Asample of 135 branch managers from banks is used in a LISREL model. Theresults show that uncertainty regarding relationship and decision-making havestrong direct effects on relationship cooperation. An important finding is thatcontextual uncertainty causes relationship cooperation indirectly. The resultshighlight the importance of organization in firms that aim to facilitate...
Work and trade relationships are often governed by relational contracts, in which incentives for co...
With the emergence of relationship marketing there has been an increased focus on the use of inter‐f...
This study examines the dynamics of channel relationships between an end user and multiple suppliers...
The realization of relationship marketing requires cooperative exchangebetween buyers and sellers. A...
[[abstract]]This study explored the factors that were comprising the participation intention from th...
Interorganizational relationships are uncertain endeavors. By engaging in such relationships, organi...
The clear link between perceived trustworthiness in the different exchange settings and affect towar...
Although networked collaboration is often linked to positive outcomes, choosing suitable partners fo...
The field study presented in the article illustrates how trust is operationalized in business practi...
The purpose of this paper is to increase the understanding of how knowledge and uncertainty can affe...
We study a cooperative relationship between two economic agents, in which one agent can make investm...
Relational governance is argued by many authors to positively affect performance exchange between bu...
Purpose - the current study examines the moderating effect of environmental uncertainty on the impac...
This dissertation addresses the importance of shared perceptions in buyer-supplier relationships. Ps...
In this study, we reconsider the classical positive association between the level of market uncertai...
Work and trade relationships are often governed by relational contracts, in which incentives for co...
With the emergence of relationship marketing there has been an increased focus on the use of inter‐f...
This study examines the dynamics of channel relationships between an end user and multiple suppliers...
The realization of relationship marketing requires cooperative exchangebetween buyers and sellers. A...
[[abstract]]This study explored the factors that were comprising the participation intention from th...
Interorganizational relationships are uncertain endeavors. By engaging in such relationships, organi...
The clear link between perceived trustworthiness in the different exchange settings and affect towar...
Although networked collaboration is often linked to positive outcomes, choosing suitable partners fo...
The field study presented in the article illustrates how trust is operationalized in business practi...
The purpose of this paper is to increase the understanding of how knowledge and uncertainty can affe...
We study a cooperative relationship between two economic agents, in which one agent can make investm...
Relational governance is argued by many authors to positively affect performance exchange between bu...
Purpose - the current study examines the moderating effect of environmental uncertainty on the impac...
This dissertation addresses the importance of shared perceptions in buyer-supplier relationships. Ps...
In this study, we reconsider the classical positive association between the level of market uncertai...
Work and trade relationships are often governed by relational contracts, in which incentives for co...
With the emergence of relationship marketing there has been an increased focus on the use of inter‐f...
This study examines the dynamics of channel relationships between an end user and multiple suppliers...