IMPRESSION MANAGEMENT

Autori istražuju fenomen upravljanja impresijama kao proces u kojemu pojedinci pokušavaju utjecati na percepciju koju ljudi imaju o osobi, nečemu ili nekom događaju. U tom kontekstu ukazuju na značenje i tehnike koje pojedinci koriste preko samoprezentacije, samopromocije, samoučinkovitosti, samosvijesti i pozitivnih iluzija. Upravljanje dojmom može biti svjestan ili podsvjestan proces. U većini slučajeva, ljudi koji upravljaju dojmom pokušavaju uskladiti percepciju drugih ljudi s njihovim ciljevima. Impresijama se upravlja i u javnome, ali i privatnom prostoru. Želja da se lijepo izgleda i da se tako predstavi, stara je koliko i sam čovjek.The authors explore the phenomenon of impression management as a process in which individuals try to influence people’s perception of a person, something, or an event. In what context do they indicate the meaning and techniques that individuals use through self-presentation, self-promotion, self-efficacy, self-awareness, and positive illusions. Impression management can be a conscious or subconscious process. In most cases, people who manage the impression try to align other people’s perceptions with their goals. Impressions are gained in a fluid, global, diffused way. The desire to look beautiful and present oneself is as old as the man himself