Sampling is a core stage in every survey. A sampling design carefully elaborated may imply not only a more accurate estimation of the parameters of interest, but also a reduction in the required sample size in a study. In this thesis we consider two particular but connected subjects. On the one hand, the selection of samples with probabilities proportional to some prescribed values. The first two papers are devoted to this topic. On the other hand, the choice of sampling design to implement in a given survey, which is a topic to which the last two papers are devoted. Probability proportional to size sampling designs, often referred to as πps designs, are of practical interest due to their potential efficiency. In the literature we can find ...