The Assistant’s Role in Organising Wedding Fairs

This thesis is a descriptive guidebook about the assistant’s role in events industry and event management. The final product is a guide for new interns at an event management company where the writer completed her work placement during the autumn of 2019. During her internship, she noticed that the company’s orientation could be developed, so she created the guide for them to hand out during the orientation as a supporting tool. The thesis objective was to create a comprehensive guide for new event management assistants at company X. It will provide additional support for the interns by listing all the important information about the job from tasks to communication and workplaces, as well as general responsibilities before, during and after the company’s events. The new interns are able to update the guide, for example, whenever there are new main tasks for the interns, or their job description changes. The thesis has two main components. First component introduces the background of the thesis and the topic, theoretical part, interviews to former interns of the company, the process of producing the guide as well as discusses the results and development areas. Second component is the final product, ergo the guide for new interns. Theoretical part introduces relevant theory and describes the overall event management process of wedding fairs as well as the assistant’s role before, during and after events, including topics such as descriptions of the processes, general tasks, necessary attributes, and communication. Interviews to former interns of the company X were conducted in order to receive a more comprehensive insight of the assistant’s role so that the guide would be as including and useful as possible. The chapter about tells more about the planning phase, timeline and methods used for creating the final product, and the final discussion covers topics such as results, development areas and evaluation of the process. The thesis process started during the summer of 2020 with data collection and event management literature reading and the process was completed during autumn 2020